Logo/Branding — Manepage
Project overview
Manepage is a Beijing-based company specializing in premium hair bundles and organic hair products. Aiming to establish themselves in the competitive beauty market, they sought a brand identity that would reflect the quality and luxury of their offerings.
The Challenge
As a new entrant in the hair care industry, Manepage needed a brand identity that would:
- * Convey sophistication and premium quality
- * Appeal to fashion-conscious consumers interested in hair extensions and organic products
- * Stand out in the crowded beauty and hair care market
- * Reflect the brand’s commitment to using high-quality, organic ingredients
- * Be versatile enough for application across various products and marketing materials
Our Solution: Crafting an Elegant Hair Care Identity
We developed a refined and distinctive brand identity that positions Manepage as a premium hair care brand:
- Logo Design:
- Created an elegant logotype featuring a custom-drawn typeface
- Incorporated a subtle hair strand motif into the ‘M’ of Manepage
- Designed variations for different applications (product packaging, digital platforms)
- Color Palette:
- Established a primary palette of deep aubergine and warm gold
- Introduced a secondary palette of soft, natural tones inspired by different hair colors
- Typography:
- Selected a primary sans-serif font that exudes modern elegance
- Paired with a complementary serif font for body text and product descriptions
- Iconography:
- Developed a set of minimalist icons representing different hair types and care routines
- Created stylized illustrations of hair textures for use in marketing materials
- Pattern Library:
- Designed abstract patterns inspired by flowing hair and organic textures
- Created a signature pattern featuring interwoven strands for packaging backgrounds
- Packaging Design:
- Developed sleek, minimalist packaging for hair bundles and product containers
- Created a unified look across various product lines while allowing for easy differentiation
- Brand Voice & Messaging:
- Crafted a tone of voice that balances expertise with approachability
- Developed key messages emphasizing quality, organic ingredients, and hair health
- Brand Guidelines:
- Compiled a comprehensive guide for consistent brand application
- Included instructions for maintaining brand integrity across different markets
Project results
The new brand identity positioned Manepage as a premium player in the hair care industry:
- Market Entry: Successfully launched in Beijing with plans for expansion to other major Chinese cities
- Social Media Growth: Gained 5,000+ followers on Instagram and WeChat within the first three months
- E-commerce Performance: Achieved a 25% higher average order value compared to industry standards
- Influencer Partnerships: Collaborated with five top beauty influencers for launch campaigns
- Customer Perception: 90% of surveyed customers associated the brand with “premium quality” and “organic”
- Retail Partnerships: Secured placement in three high-end beauty retailers in Beijing
- Product Line Expansion: Successfully launched two new product lines within six months, leveraging the versatile brand identity