Logo/Branding — Maison Midas
Project overview
Maison Midas is an exclusive luxury urban clothing line based in Japan. The brand aims to position itself as a beacon of contemporary sophistication, blending high-end fashion with street-smart sensibilities for the global urban elite
The Challenge
As a new entrant in the competitive luxury fashion industry, Maison Midas needed a brand identity that would:
- * Convey a sense of modern luxury and urban cool
- * Appeal to a global audience of fashion-forward urbanites
- * Stand out in the saturated luxury streetwear market
- * Communicate the brand’s commitment to quality and cutting-edge design
- * Be versatile enough for application across various products and marketing materials
Our Solution: Elevating Urban Chic to Luxury Status
We developed a sleek and distinctive brand identity that positions Maison Midas at the intersection of luxury and urban fashion:
- Logo Design:
- Created a bold, geometric monogram combining ‘M’ with a stylized diamond
- Designed a clean, modern logotype for the brand name
- Developed variations for different applications (garment labels, packaging, digital)
- Color Palette:
- Established a primary palette of deep black and metallic gold
- Introduced a secondary palette of muted, sophisticated urban tones
- Typography:
- Selected a primary sans-serif font that balances edginess with elegance
- Paired with a sleek serif for accents and formal applications
- Developed a custom numerals set for limited edition numbering
- Pattern Library:
- Created a set of abstract, geometric patterns inspired by urban architecture
- Designed a signature pattern featuring a subtle, repeating crown motif
- Imagery Style:
- Established guidelines for product photography emphasizing texture and urban contexts
- Developed a mood board for lifestyle imagery that captures city energy and luxury lifestyle
- Packaging Design:
- Designed minimalist, luxurious packaging with embossed metallic details
- Created a range of packaging solutions from garment bags to collector’s edition boxes
- Brand Voice & Messaging:
- Crafted a tone of voice that balances exclusivity with urban authenticity
- Developed key messages emphasizing innovation, quality, and street credibility
- Collateral Design:
- Created templates for business cards, lookbooks, and promotional materials
- Designed digital and print catalogs that showcase the clothing line’s urban luxury appeal
- Digital Assets:
- Developed guidelines for the brand’s online presence, including social media templates
- Created e-commerce UI elements that align with the brand’s luxury urban positioning
- Brand Guidelines:
- Compiled a comprehensive guide for consistent brand application across all touchpoints
- Included notes on maintaining the balance between luxury and urban aesthetics
Project results
The new brand identity positioned Maison Midas as a formidable player in the luxury urban fashion scene:
- Global Launch: Successfully debuted in Tokyo, New York, and London within the first year
- Influencer Partnerships: Collaborated with five top-tier global fashion influencers for launch campaigns
- Retail Success: Secured exclusive pop-up spaces in three major international department stores
- E-commerce Performance: Achieved a 40% higher average order value compared to industry benchmarks
- Social Media Impact: Gained 5,000+ Instagram followers within three months of launch
- Customer Perception: 95% of surveyed customers associated the brand with “urban luxury” and “exclusivity”