Logo/Branding — JoDal Farms & Foods

Client:

JoDal Farms & Foods

Category:

Logo/Branding

Duration:

3 days

Project overview

JoDal Farms & Food is a family-owned agricultural business specializing in organic produce and artisanal food products. They sought to elevate their brand to reflect their commitment to quality, sustainability, and farm-to-table values

The Challenge

JoDal Farms & Food had outgrown their original branding, which no longer effectively communicated their expanded product range and eco-friendly practices. They needed a fresh identity to:

  • * Appeal to health-conscious consumers
  • * Showcase their diverse product line
  • * Reflect their sustainable farming practices
  • * Stand out in the competitive organic food market

Our Solution: Comprehensive Brand Transformation

We developed a cohesive brand identity that captures JoDal’s essence:

  1. Logo Redesign:
    • Created a versatile logo featuring a stylized leaf and wheat motif
    • Designed variations for different applications (packaging, signage, digital)
  2. Color Palette:
    • Introduced a nature-inspired palette with earthy greens and warm browns
    • Included accent colors to differentiate product lines
  3. Typography:
    • Selected a primary sans-serif font for clarity and modernity
    • Paired with a rustic script font for product names, evoking artisanal quality
  4. Packaging Design:
    • Developed a flexible packaging system for various product categories
    • Incorporated sustainable materials aligned with JoDal’s eco-friendly ethos
  5. Brand Voice & Messaging:
    • Crafted a warm, authentic tone that resonates with conscious consumers
    • Developed key messages highlighting JoDal’s farming practices and product benefits
  6. Brand Guidelines:
    • Created a comprehensive guide for consistent brand application across all touchpoints

Project results

The new brand identity catalyzed significant growth for JoDal Farms & Food:

  • Market Presence: Secured placement in 3 major organic grocery chains within 6 months of rebranding
  • Consumer Perception: 89% of surveyed customers rated the new branding as “premium” and “trustworthy”
  • Product Line Expansion: Successfully launched 2 new product categories, leveraging the flexible brand system
  • Sales Growth: 35% increase in overall sales within the first year post-rebrand
  • Digital Engagement: 150% boost in social media followers, with engagement rates increasing by 200%
  • Brand Recognition: Won “Best Rebranding” at the Regional Food & Beverage Awards
  • Wholesale Inquiries: 80% increase in inbound inquiries from retailers and restaurants