Logo/Branding —Endura

Client:

Endura fitness

Category:

Logo/Branding

Duration:

3 days

Project overview

Endura is a fitness clothing brand specializing in high-performance activewear for athletes and fitness enthusiasts. With a decade in the market, they sought to revitalize their brand to better reflect their commitment to durability, innovation, and style.

The Challenge

Despite a loyal customer base, Endura’s brand had become outdated and failed to resonate with younger, style-conscious athletes. They needed a brand refresh to:

  • * Modernize their image while maintaining brand recognition
  • * Appeal to a broader, more diverse audience
  • * Emphasize their focus on durability and performance
  • * Stand out in the highly competitive activewear market

Our Solution: Comprehensive Brand Revitalization

We developed a dynamic new brand identity that captured Endura’s essence of endurance and innovation:

  1. Logo Redesign:
    • Created a bold, modern wordmark with a stylized ‘E’ that doubles as an eagle symbol
    • Designed variations for different applications (apparel tags, packaging, digital platforms)
  2. Color Palette:
    • Introduced a vibrant, energetic palette with deep blues and electric accents
    • Incorporated gradient elements to symbolize endurance and progression
  3. Typography:
    • Selected a strong, geometric sans-serif font for primary text
    • Paired with a sleek, condensed font for technical specifications and details
  4. Brand Patterns:
    • Developed a set of abstract, dynamic patterns inspired by muscle fibers and movement
    • Created versatile designs for use across various brand touchpoints
  5. Iconography:
    • Designed a cohesive set of icons representing different sport categories and product features
    • Ensured scalability for use in both digital and print applications
  6. Brand Voice & Messaging:
    • Crafted an empowering, motivational tone that speaks to the athlete in everyone
    • Developed key phrases emphasizing durability, performance, and personal growth
  7. Packaging Design:
    • Created minimal, eco-friendly packaging that aligns with Endura’s sustainability goals
    • Incorporated the new brand elements for a cohesive unboxing experience
  8. Brand Guidelines:
    • Compiled a comprehensive guide detailing proper usage of all brand elements
    • Included examples of application across various mediums and contexts

Project results

The brand transformation catalyzed significant growth and renewed interest in Endura:

  • Market Presence: Secured partnerships with 2 major fitness influencers within 3 months of rebranding
  • Consumer Perception: 92% of surveyed customers described the new branding as “modern” and “inspiring”
  • Product Line Expansion: Successfully launched a new ‘Endura Pro’ line, leveraging the refreshed brand identity
  • Sales Growth: 40% increase in online sales within the first quarter post-rebrand
  • Social Media Impact: 200% increase in Instagram followers, with engagement rates rising by 150%
  • Brand Recognition: Won “Best Brand Refresh” at the annual Sportswear Innovation Awards
  • Retail Partnerships: Expanded into 50 new retail locations, attracted by the brand’s updated image