Website + Branding — AFRICDA

Client:

Africa China Diaspora Alliance

Category:

Web Dev + Branding

Duration:

2 Weeks

Website Link:

www.africda.org

Project overview

Africa China Diaspora Alliance (AFRICDA) is a dynamic organization fostering connections between African diaspora communities and China. They needed a strong brand identity and a functional website to support their mission.

What we did for this project

Part 1: Brand Identity Development

We crafted a comprehensive brand identity that captures AFRICDA’s unique position at the intersection of African and Chinese cultures:

  • Logo Design: Created a distinctive logo symbolizing unity and cultural exchange
  • Color Palette: Developed a vibrant color scheme reflecting both African and Chinese aesthetics
  • Typography: Selected fonts that convey professionalism and cultural sensitivity
  • Brand Guidelines: Provided a comprehensive guide for consistent brand application

 

Part 2: Custom Website Development

We built a multifunctional website that serves as AFRICDA’s digital hub:

  • User Registration: Implemented a secure member registration system
  • Organizational Information: Designed informative pages about AFRICDA’s mission, activities, and impact
  • E-commerce Integration: Developed a platform for members to showcase and sell African products
  • Responsive Design: Ensured seamless functionality across all devices

Project results

Our comprehensive branding and web development solution delivered transformative results for AFRICDA:

  • Membership Growth: 280% increase in new member registrations within the first six months, surpassing the client’s annual growth target.
  • Digital Engagement:
    • * 400% boost in website traffic, with average session duration increasing from 1.5 to 4.2 minutes.
    • * 320% increase in social media followers, enhancing AFRICDA’s online presence and community reach.
  • E-commerce Success:
    • * Successfully onboarded 75+ verified African vendors within three months of launch.
    • * Facilitated over $50,000 in transactions for African products in the first quarter, opening new market opportunities for diaspora businesses.
  • Operational Efficiency:
    • * Automated membership management reduced administrative workload by 65%, allowing the AFRICDA team to focus on strategic initiatives.
    • * New online event registration system increased event attendance by 180%.
  • Brand Recognition:
    • * 92% of surveyed members reported that the new brand identity “strongly resonates” with AFRICDA’s mission and values.
    • * Featured in two major diaspora publications, citing the organization’s innovative approach to community building and e-commerce.

These results not only met but significantly exceeded AFRICDA’s initial project goals, positioning the organization as a leader in fostering Africa-China diaspora connections and economic opportunities.