Logo/Branding — Axion Automotive Dunnage

Client:

VersaTech Axion

Category:

Logo/Branding

Duration:

7 Days

Project overview

Axion Automotive Dunnage is a leading provider of innovative automotive packaging solutions, with operations based in Mexico and China. With over two decades of experience, they serve major automotive manufacturers and suppliers worldwide.

The Challenge

Despite their industry-leading solutions, Axion’s brand identity had fallen behind the times:

  • * Outdated logo and visual elements that didn’t reflect their innovative spirit
  • * Inconsistent branding across different markets and materials
  • * Lack of a cohesive visual language to showcase their diverse product range
  • * Brand identity that didn’t effectively communicate their global presence
  • * Need to stand out in a competitive B2B market

Our Solution: Comprehensive Brand Transformation

Brandify Studios developed a modern, dynamic brand identity that positions Axion as an industry innovator:

  1. Logo Redesign:
    • Created a bold, geometric logo featuring interlocking shapes symbolizing protection and connectivity
    • Designed variations for different applications (signage, packaging, digital platforms)
  2. Color Palette:
    • Introduced a sophisticated palette of deep blues and metallic silvers, with vibrant orange accents
    • Developed a secondary palette for product category differentiation
  3. Typography:
    • Selected a strong, modern sans-serif font for primary text
    • Paired with a highly legible secondary font for technical specifications
  4. Iconography System:
    • Designed a set of custom icons representing different packaging solutions and industry sectors
    • Ensured consistency and scalability across various applications
  5. Brand Patterns:
    • Created abstract patterns inspired by automotive components and packaging structures
    • Developed versatile designs for use in marketing materials and product backgrounds
  6. Photography Style:
    • Established guidelines for product and lifestyle photography
    • Emphasized clean, high-contrast imagery that highlights product features
  7. Brand Voice & Messaging:
    • Crafted a professional yet approachable tone that emphasizes innovation and reliability
    • Developed key messages highlighting Axion’s global presence and customized solutions
  8. Packaging and Product Design:
    • Redesigned product labels and packaging to reflect the new brand identity
    • Created templates for consistent presentation of technical information
  9. Digital Assets:
    • Designed website UI elements and email templates
    • Created social media templates and digital ad formats
  10. Brand Guidelines:
    • Compiled a comprehensive guide for consistent brand application across all touchpoints
    • Included specific instructions for usage in different cultural contexts (Mexico and China)

Project results

  • The brand revitalization significantly elevated Axion’s market presence and perception:

    • Market Positioning: Successfully repositioned as a premium, innovative brand in the automotive packaging sector
    • Client Acquisition: Secured contracts with two major automotive manufacturers within 6 months of rebranding
    • Brand Perception: 95% of surveyed clients rated the new branding as “modern” and “trustworthy”
    • Sales Growth: 25% increase in new business inquiries within the first quarter post-rebrand
    • Employee Morale: Internal survey showed 90% of employees felt proud of the new brand identity
    • Digital Engagement: 180% increase in website traffic and 250% growth in social media followers
    • Trade Show Impact: Won “Best Booth Design” at the International Automotive Packaging Expo
    • Global Consistency: Achieved 100% brand consistency across all materials in both Mexican and Chinese markets